Putting Our Money Where Our Environment Is: Consumer & Grassroots Environmental Activism

Getting Started

Begin your research by brainstorming keywords - the words and phrases you’ll use to search for books, articles, websites, government documents, and other resources. These may include names of people and places or historical concepts like eras and movements. A librarian can suggest “subject headings” to find the most relevant resources.

Example Keywords & Catalog Subject Headings

Conscious Consumerism
Consumer Environmental Activism
Corporate Environmental Activism
Corporate Environmental Policies

Genealogy, African American and Western History Resources

The Western History & Genealogy department focuses on Colorado and the West. These materials do not check out and are available at the Central Library when we are open. Western History and Genealogy Staff are also available to assist by phone and email and can provide scans of collection items for your project. Email history@denverlibrary.org and include "National History Day" in your subject line, or call 720-865-1821, Sunday-Thursday, 1-5 p.m. 

The Blair Caldwell African American Research Library archives and reference collections focus on African American history and culture in Colorado and the West. Materials from the archives do not check out and are available to view on Level 2 of the library. Blair-Caldwell Library staff are available to assist you by phone and email. We can also provide scans of collection items for your project. Email askblaircaldwell@denverlibrary.org and include "National History Day" in your subject line, or call 720-865-2401, Tuesday-Friday, 10 a.m.-6 p.m. or Saturday, 10 a.m.-5 p.m.

Database/Online Resources

Library databases are online collections of information, organized for research. Databases contain articles, eBooks, images, maps, primary sources and more. If you don’t have a library card, register online for immediate access to these resources. The following recommended databases are available on our Research and Teen Social Studies pages.

CQ Researcher

In-depth analysis of topics in the news ranging from social and teen issues to environment, health, education, science and technology. Covers all sides of the issues. Great for school assignments. Video Tutorial

Available with library card

Internet Sources

Before using information you find on the internet for assignments and research, it is important to establish that the information comes from a reliable and appropriate source. The following websites, from government, academic and nonprofit organizations, have been evaluated for authority, accuracy, content and currency.

From Vox magazine: "Consumer activism and conscious consumerism mean more people are buying from brands they agree with — and boycotting ones they don’t." Discusses more recent examples of consumer boycotts and conscious consumerism.
Yale University program on Climate Change Communication article argues consumer activism can be effective.
Academic paper examining the personal motivations leading consumers to become active on behalf of the environment.

Contact the Reference Services department for help with your research project