Reviews and Blog Posts: marketing

Eighty days : Nellie Bly and Elizabeth Bisland's history-making race around the world

by Matthew Goodman

In November of 1889, two women left New York in opposite directions, each hoping to beat Phileas Fogg's fictional record for the fastest trip around the world. Nellie Bly was a moderately famous undercover "girl reporter", one of the first women to break into the actual news aspects of newspaper...

August means Business at the CTC

If you're in business, by which I mean there’s anything you promote, sell or raise awareness about something, be it a product, an event, an idea or an organization, you should probably plan on being at the library a lot next month.

We might as well dub August “Business Month” at the Community Technology Center because we’ve got a whole slew of classes where you’ll learn mad business skills, some about crafting a strategy and learning concrete techniques for successfully marketing yourself online (Marketing with Social Media, Facebook: Business Pages), some about building and running your own free blog or website (Wordpress), some about analyzing the data you capture to put it to work for you.   For your learning pleasure:

Marketing With Social Media

social media lady

Have you been wondering how to advertise your small business using tools like Facebook?  Check out some basic tips to help get your social media marketing plan started!

One of the first things you need to consider when you start using social media to advertise your small business is your media strategy.  Think about questions like, "How often do I need to post?"  "What kinds of posts would appeal to my market?"  "How do I get maximum engagement from the people who are following me?"  Think about who will be writing the posts and who will be reading them. 

Be a lean mean marketing machine

Social networks aren't just about sharing what you had for breakfast and posting oh-so-cute pictures of your niece with jam on her face. They're a big deal. And they're also an excellent way to spread your message as a small business or organization.

Whether you're selling products, offering services, raising awareness or promoting an event, social networks like Facebook and Twitter can lend serious firepower to your marketing efforts. But using social networks to promote yourself takes more finesse than just punching in a random broadcast- you need to craft your message and build your brand.

Bridging the Gap

Shelly

New books on marketing are emphasizing the role of technology especially social media in helping organizations market their services. The Library knows that in addition to new technology, quality time with a knowledgeable staff member like Shelly strengthens the "unity" found in Denver's community.

Shelly, a Librarian at the Central Library, recently bridged generations making an outreach call to Drehmoor Apartments, a housing option serving the senior population in Denver. Shelly was able to field questions on the services available at the Library and help the senior attendees make the personal connection to library cards, collections, and programming. Face time with Shelly was more valuable to this community than Facebook.

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