by David C. (David Chandler) Robertson

Reviewer Rating:


If you've ever wondered what's behind those plastic LEGO bricks that captivate children of all ages, this book is for you! Robertson has all the right business credentials (Wharton, McKinsey) and unfettered access to the Danish firm to tell LEGO's company story. Robertson doesn't stop there, however. He takes LEGO's story and turns it into a case study of innovation, not unlike a Harvard Business Review case study. I am not a business junkie but could follow Roberston as he explores the role of failure as a component of innovation and new product development which ultimately can lead to success.

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