Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Program Type:

History, Older Adults


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Program Description

Event Details

Allyson Brantley will discuss her new book, Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism, as well as the research behind it. This book tells the story of one of the longest consumer boycotts in U.S. history, the Coors boycott. From the 1950s to the 1990s, union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community built powerful coalitions to challenge the alleged antiunionism, discrimination, and conservative politics of Coors Brewing Company and family. Because the Denver Public Library’s Special Collections were key to telling this remarkable story of activism and organizing, the author will also spotlight documents and other items from the archives. 

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