Think Facebook is just another e-fad?
David Kirkpatrick's The Facebook Effect may make you think again. Get closer to the full story with this Fortune technology writer's take on Facebook's amazingly brief history, from a Harvard dorm room to one of the web's most ubiquitous services with more than 750 million active users, half of which log on daily. Kirkpatrick takes us on an intimate tour of the major stages of the service's development and the fascinating philosophy behind it. There's much food for thought here. Will Facebook really lead to a more transparent world where we all connect on a single platform?
Packed with insider interviews and details of Mark Zuckerberg's roller coaster ride to CEO greatness, The Facebook Effect is an excellent companion to The Social Network, based on the more fictive reality of Ben Mezrich's The Accidental Billionaires. Find out more about what really happened between Zuckerberg, Eduardo Saverin, Sean Parker and the Winkelvii. Turns out the Facebook founders wanted to do much more than just meet some girls.