World Book Night, which began in 2010, is celebrated around the world on the evening of April 23rd. April 23rd was chosen for many reasons: it is the UNESCO International Day of the Book, as well as Shakespeare’s birthday, and it was also selected in honor of Miguel de Cervantes, who died on April 23, 1616. In Spain, this day is traditionally celebrated by giving a book and a flower to a loved one.
From its inception the purpose of World Book Night has been to get books into the hands of people who may not have any in their homes. What better way to spread a love for reading than to provide passionate readers the opportunity to reach out to their communities by handselling copies of their favorite books?