by Kim Klein

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According to Giving USA, donations from individuals make up 73% of the funding for an average nonprofit organization.  Kim Klein tells you exactly how to accomplish this feat with this 6th edition of her 500-page manual for fundraising professionals, both novice and accomplished.  It's written with such wit and warmth that  the seemingly dry subject matter comes alive and gives the reader the tools, courage and attitude needed to ask people for money.  There are 45 chapters, including:

  • Getting Comfortable Asking for Money
  • Creating an Online Fundraising Program
  • Managing Donor Data
  • Ethical Dilemmas Common to Fundraising
  • Setting up an Endowment

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