Bridging the Gap

Submitted by Laurie. on May 18, 2011 - 12:51pm

New books on marketing are emphasizing the role of technology especially social media in helping organizations market their services. The Library knows that in addition to new technology, quality time with a knowledgeable staff member like Shelly strengthens the "unity" found in Denver's community.

Shelly, a Librarian at the Central Library, recently bridged generations making an outreach call to Drehmoor Apartments, a housing option serving the senior population in Denver. Shelly was able to field questions on the services available at the Library and help the senior attendees make the personal connection to library cards, collections, and programming. Face time with Shelly was more valuable to this community than Facebook.

The Library has talented and enthusiastic staff eager to help your organization discover Library services. Interested in an outreach visit? Contact Hannah Miles in Community Relations and she will match your organization with a Library staff member.

Prefer to bring your organization to the Library for a tour? Visit our Central Library Group Visits and Tour page or contact the branch location you wish to visit. The Library has subject experts, appointment services, and a variety of tools to help your organization grow and thrive.

Still trying to find the right use of new technology for your organization? The Library has new marketing titles to help you grow your organization's virtual community. Sample titles include:

Social Boom! by Jeffrey Gitomer

101 Ways to Promote Your Web Site by Susan Sweeney

The Ultimate Marketing Plan by Dan S. Kennedy

Check it out!